Power BI and Analysis Services are case-insensitive by default. Lowercase letters are identical to uppercase letters. This is mostly a good choice, but it also comes with unexpected consequences. In this article, we run through a set of queries to understand what to be aware of when working with a mix of lowercase and uppercase strings in DAX.
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Microsoft has defined a set of rules for the Best Practices Analyzer feature available in Tabular Editor.
Be careful: the article includes just a list of items. Their full description is visible by opening the rules in Tabular Editor, or in a text editor if you enjoy reading JSON files.
Moreover, it is a starting point.
Several of the rules might be useless for small to medium-sized models: choose the ones that are relevant for you, and ignore the others.
Microsoft creates very large models for internal use.
It would be nice to know which editor they use for that.
Just saying...